You just got off the phone and confirmed an interview with a local media outlet. The only catch is the reporter has a tight deadline and you have less than ten minutes to put together an outfit.
I always say have an outfit ready to go in your car, or in your office as described in my previous blog post, 7 ways to stay calm during a TV interview.
Maybe you haven't read the post yet, or planning ahead is not your strong suit.
So what do you throw on? More importantly, what do you need to avoid so you don't end up looking like a hot mess?
I always follow 3 simple rules:
1. Avoid stripes, polka-dots and zigzags.
These patterns do not work well on-camera and the smaller the pattern, the worse it looks. Thin stripes, small dots and zigzags are distracting to viewers.
Solid colours always work best, with the exception of black and white. White ends up looking too bright and black ends up looking too dark if not lit properly. This can be especially
problematic if you have dark hair.
My go-to colour is royal blue. It is bold enough to make a statement, but it is not over-powering. Blue also works well no matter your skin tone. Purples, reds and oranges also look great on-camera. If you are doing an in-studio interview, ask your contact person if you will be sitting in front of a green-screen. If that's the case, your outfit will literally disappear!