It's no secret that women on television continue to face pressure to look a certain way and when they don't, that's when the criticism starts.
I remember doing live TV years ago and strangers started tweeting me, saying really inappropriate things about my appearance. Whether it was my hair, my face, or the shape of my body - I got it all.
It's quite jarring when it happens, but now I have taken that criticism and refocused it into something positive. The experience is partly why my media coaching includes on-camera training. I work with my clients so that their message is delivered with clarity and confidence. The goal is to be so articulate that their message resonates and their appearance is secondary.
Keeping all that in mind - there are some rules for how to dress for your next media interview so what you are wearing doesn't become a distraction to your message.
1. Solid colours work best
When in doubt, grab something from your closet that is a solid colour. There are a few exceptions to this guideline: avoid black, white and green. Black doesn't pop on camera and you may almost disappear, especially if you have darker hair like me. White does funny things to cameras when it tries to white balance (a tech term) and if you are on a green screen, well, you may look like you forgot your top at home!
So what's my go-to colour? Blue! I love deep blues and purples because they look fabulous on-camera no matter your skin tone.
When dressing for a media interview it's also a good idea to avoid busy patterns, thin stripes, and small polka dots.
2. Simple jewellery is less distracting
While a funky necklace can make or break an outfit, less is more when it comes to wearing jewellery on television. Big pieces can be distracting and could interfere with your audio if the jewellery grazes your microphone during your interview.
Pieces that reflect light will also shoot a beam straight into the camera. Remember, you are doing an interview with the media, not auditioning for Star Wars.
Choose one small statement piece, small hoops or a colourful cuff.
3. Choose simple make-up to avoid high shine.
If your interview is in-studio you will likely get the chance to sit in a make-up chair and get a quick touch-up by a professional artist. However, that is not always the case and you will have to get your make-up kit out and create the magic yourself.
Avoid super shiny lip-gloss and eye shadow. Both reflect light and end up looking extra shiny on-camera.
Instead, choose a matte lipstick and you can add a hint of gloss on top.