I love my clients, I really do. So when the media reaches out to my clients after we’ve worked hard to carefully craft a pitch, I get excited for them.
My client Ann Poochareon recently did her first solo live media interview without the co-founder (and hubby) of her business, Little Robot Friends. The team has strategically created partnerships that are in line with their mission - to empower kids to think creatively with technology.
Ann Poochareon in studio with a rep from TeacherCon 2018 and Host of CBC's Here and Now, Gill Deacon.
Ann was interviewed by CBC’s Here and Now about a recent partnership with a national teacher's conference, TeacherCon. The conference helps teachers teach coding in classrooms across Canada.
I asked her about that experience and how media coaching helped her prepare.
1. What was it like doing your first solo live radio interview as co-founder for Little Robot Friends?
I have done solo pitches and magazine interviews before, but those didn’t feel like as big of a deal as going on a live radio at the CBC. Luckily there wasn’t a lot of time for me to worry about it. We sent the pitch on a Thursday, got a call on the Friday before the Canada Day long weekend and then it happened on the Tuesday. I had a mixed bag of feelings. One minute I would feel a ball of nerves, then the next I’m trying to brush it off as not a big deal, but then have small moment and pride and wonderment about how life in general. I’m glad it happened quickly because the emotional roller coaster was very distracting to my generally zen temperament.
2. Are you more confident now that you have one live solo interview under your belt?
In a way, I think yes. Just a bit more. Because I could remember this now and then next time something like this comes up, I would have some reference point. But not totally confident yet. I think I will continue to be a little nervous. As a non-native English speaker, I’ve always been self conscious about public speaking. Trying to explain what I do has always been challenging and I used to just choose the easiest path of not talking about it, but as a CEO that is now no longer an option.
My husband and business partner has always been the “front man” for us because he is super comfortable doing it. But recently I’ve realized that my position is quite unique and I want to tell other girls growing up that choosing to run your own ship in a male dominated area is more than possible. And for that, I need to step out into the light more, to be part of the solution.
3. How did media coaching help you prep?
Not just prep, in this case your media coaching made everything happened! From crafting the pitch to explaining the small details, it was due to the work we put in that made it happen. It made me realized that I needed this help. It really was something I didn’t know that I didn’t know how to do.
Our media-fueled world has us think that talking to media or going on camera is just something that happens. To be eloquently spoken requires a good deal of practice (at least for me). And I didn’t know that it was something I could be trained to do. I certainly have a long way to go, but at least now I have someone to guide me! :)
4. Do you think you would have been able to land this interview with perfecting your story pitch?
No. This I can say with a certainty. I’ve written story pitches that didn’t go anywhere because I don’t have a media lens to look from. There were somethings I didn’t know I should mention while also things that I tend to over explain. As well, there were questions I wouldn’t have asked myself to prepare for going in. There were also tips you gave me about what the studio would look like and what the people would do, and those, even though seem like small details at the time, were super helpful to put myself together.
Congrats again to Ann! Stay-tuned to learn more about another unique partnership Little Robot Friends has formed that is sure to be newsworthy.
If you are interested in learning what media coaching can do for your business, reach out to book a free consult. I'm also at email@example.com.
PR Strategy + Media Training for Small Business
I help small business owners, entrepreneurs and savvy professionals develop media skills so they can build their brand, attract new clients and increase media attention.