Getting a call from a reporter or producer requesting a TV or radio interview is a great opportunity to get exposure for your business, but it can also feel overwhelming if you are not prepared. Here are three ways that can help you feel more confident before the questions start firing.
1. Ask the right questions.
Yes, that's right. The first thing you want to do is ask a series of questions to the reporter or producer reaching out. Find out as much information as possible about the interview. Some crucial questions include:
Who will I be interviewed by?
Where will the interview take place?
How long will the interview last?
Is this a live or taped interview?
Once you have these questions answered, you will get a better idea of what to expect.
2. Practice, practice, practice!
The media is reaching out becuase you are an expert in your industry or you have something interesting to say about current events. Come prepared (but not rehearsed) with the key message you want to share. Tips for practicing include:
Speaking outloud in front of a mirror
Recording yourself on your phone and playing it back
Reviewing your messages a media coach
Don't forget that an interview is not a commercial for your business, you want to offer value just as you would when creating content for a blog post.
3. Dress for the part.
I say it over and over again - women are constantly judged for their appearance, especially on-camera. This is just how life is in 2018. We can't escape this, however you can present yourself in a way that is so polished that your audience will focus on your message first and your appearance second. Here are some tips for dressing for the camera:
Choose a solid colour shirt or dress (avoid black and white)
Add a complimentary necklace to your outfit that is not busy or clunky
Apply simple makeup including face powder, matte lipstick and mascara
Whatever look you decide, remember it's best to be comfortable in your own skin. That authenticity will shine through in your interview and your audience will connect with you more easily.
THE MEDIA CALLED YOU BACK, NOW WHAT?