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I’m Jennifer, a former TV reporter turned media coach

My name is Jennifer Singh and I am a former TV reporter turned PR Strategist and Media Coach. I work exclusively with women entrepreneurs and small business owners to help them get media exposure for their services. My industry expertise paired my unique formula for pitching helps my clients become go-to experts the media can rely on.

Why work with me?

I have worked in media industry for 15 years and reported and produced for several of Canada’s major media outlets including the CBC, CTV, Global and CP24. I have covered news, lifestyle and entertainment stories. I know how to pitch stories that get call-backs and land you and your business on the radio or on TV.


My clients have landed on CTV’s The Social, CTV’s Your Morning, CTV News Channel, CP24 Breakfast, CBC’s Metro Morning and CBC’s Here and Now. Some of my clients have even become the media’s go-to expert - no pitching required! What does that mean for business? You get more eyes and ears on your brand and reach more people that you can convert into clients!

My approach

I have a no-nonsense approach and I also believe in being truly authentic. The media doesn’t want to hear about how great you or your services are (sorry that’s the truth), they want your expertise and opinions. They want a STORY. I coach all my clients to stay true to their values so when we pitch to the media - it’s raw and real - just what the media is looking for.

At the end of the day being newsworthy is not just about making headlines, it's about telling your brand story in a way that deeply connects with viewers, listeners and readers.