media famous

Do you need a demo for a media interview?

So you want to start doing TV and radio interviews with the media, but there is one thing that is holding you back. You don’t have ANY on-camera or live experience.

Does that mean you are stuck and can’t move forward? Nope. In fact, that should be the least of your concerns. Believe it or not a majority of the clients I work with have NEVER been on the radio or on TV. Nevertheless, they land on all of the big networks like CTV, CBC and CP24 to name a few.

How do they do it? It really begins with their story and expertise. That’s what the media cares about. It all comes down to crafting a compelling pitch to position yourself as an expert. (Don’t know how to do that? Download my free media pitch template). The next step is to deliver your message as authentically as possible. It’s a winning combination.

That all said, there ARE some instances where you don’t necessarily need a demo, but you do need some experience in front of a camera. This is particularly important if you are pitching to national talk shows. The producers will want to see that have the ability to delivery your message with ease as well as interact with the show’s host(s).

Pitching to smaller shows like local news and breakfast shows will help you develop the skills you need when pitching to national shows. Hopping in front of the camera doesn’t come naturally to everyone, so the more practice the better.

What if I don't have a story to pitch to the media?

This question comes up time and time again. You know the value of media coverage for your business but you are left scratching your head on what do to next because you don’t think you have a story to tell.

I say this wholeheartedly, you are 100% wrong because everyone has a story. We know that we are all here in this moment in time because of our life experiences, our passions, our business. It may sound like a lot of fluff, but that’s exactly where you start when trying to figure out what story to pitch to the media.

Whenever I work with clients one-on-one we start with an in-depth strategy session so we can take a look at the big picture before diving into the media stuff. I always ask two simple questions: how do you help people and why are you so passionate about what you do?

Those two tiny questions are the starting point to unlocking a wealth of story ideas. The answers also serve as an anchor so that you stay true to your brand and only pitch stories that feel truly authentic. That’s what going to give you longevity instead of a short 15 seconds (or 15 minutes if you are lucky) of fame.