Get PR: Media Success Coaching
Stop guessing how to get media exposure for your business. Instead, get a clear public relations strategy that helps you become the media’s go-to expert, gain credibility, and grow your business!
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How to get your business the media exposure it deserves
You know media exposure can grow your business, boost your credibility, and get your expertise noticed, but figuring out how to do it right can feel like a mystery. Or, maybe you’ve tried to send a media a pitch about your business, but you didn’t hear back. That left you feeling unsure about whether you are newsworthy, or if you simply emailed the wrong reporters and producers. In between all of that, you are constantly seeing your fellow entrepreneurs land back-to-back media interviews and wondering how they do it.
Here’s the truth: You are newsworthy and always have been, you just don’t have a PR strategy in place for your business so that you can become the media’s go-to expert.
My name is Jennifer and I’m a former TV reporter, entrepreneur, and speaker. I created Media Success Coaching to help women entrepreneurs just like you land media coverage. I’ve worked in multiple newsrooms (CTV, CBC, Global & CP24) and created a proven system that has helped over 100+ women entrepreneurs get booked!
With our signature PR program Media Success Coaching, you’ll learn exactly how to:
Position your expertise so you’re seen as the go-to expert in your industry
Craft a newsworthy pitch using a simple framework
Connect with the media and implement a follow-up strategy so you get booked
Nail your on-camera interview and speak for impact
Leverage your media coverage to grow your business
THIS PROGRAM CHANGED MY LIFE!!
“I cannot thank Jennifer enough for the kind and honest support she provided me on my media journey. I could not have reached this level of media success without She’s Newsworthy! I highly recommend this program to anyone who is looking to break out into the media and make a HUGE impact on the lives of others and their own careers.” —Sarah Habibi
How you get booked:
In 10 weeks, we work together 1:1 in media coaching sessions. In those sessions we develop your PR strategy, edit a pitch you draft and map out your media contacts. We also create the follow-up plan for the media and do on-camera training with you once you book your first interview.
Here’s what our proven three-part framework looks like in detail:
Step 1: Develop your unique strategy We help you stand out in your industry and position yourself as a thought leader the media wants to feature. That way you always have a unique angle, no matter how crowded your industry is.
Step 2: Next we teach you how to create and send newsworthy pitches Learn to craft pitches that get you booked quickly and repeatedly. You draft the pitch, we edit it and provide all the media contacts (worth its weight in gold!) and create a follow-up strategy so you get booked quickly.
Step 3: Media training & interview prep Once you book your interview, we do media training so you understand exactly what the media is looking for and how to deliver your message confidently on camera.
Next, it’s all about leveraging your media interviews to grow your business. We teach marketing strategy in our weekly classes.
Topics we cover include how to:
Build out your media page so clients know you are an expert in your industry
Leverage your content on LinkedIn using the pitch formula to capture a new audience
Create a newsletter content strategy that results in opens and clicks
Use your media expert status to pitch for speaking gigs and workshops
Monetize media interviews for brand partnerships
Pitch and win grants where you know how to articulate your business value
Tools and resources included:
Numerous pitch examples and templates
Media contact lists (CTV, Global, CP24, CBC, Globe and Mail and more)
Trello project management space to track progress
Access to a private community group for support
Class recordings if you miss a live session
At the end of it, you walk away with a newsworthy strategy that you can implement any quarter of the year that helps you continue to land media and leverage your interviews.
Working with She's Newsworthy Media and Jenn has been a total game-changer!
“Before connecting with Jenn, I had no real idea how to approach media outlets or pitch my story in a way that would truly land. She not only demystified the process, she empowered me with the tools, language, and mindset to confidently build lasting relationships with the media. But even more than that, Jenn helped me see something I hadn’t fully embraced: that I am, in fact, incredibly newsworthy. Her guidance, support, and encouragement have been invaluable to me and my mission at Elevate & Empower. If you're a woman with a story to tell and a message that matters. Jenn is the one who will help you step into the spotlight with clarity and confidence. Thank you, Jenn, for helping me claim my voice and share it with the world.” —Michelle Walter
Who we work with (those most aligned with us and likely to succeed):
✅ Women entrepreneurs with service-based businesses
✅ Growth-minded, coachable entrepreneurs ready to commit to their next level and stay accountable to their goals
✅ Entrepreneurs excited to leverage media interviews to grow their brand and business
Real results from clients:
“I had an incredibly warm and impactful experience working with Jenn and her team during my time in the Media Success Coaching program. As someone without any media experience, I was blown away by their ability to help me create newsworthy pitches that related to my business, keep me on track to follow up with media contacts and their expert support in preparing me for my on-camera interviews. During my time in the program, I landed three interviews, built lasting relationships with the media and was equipped with an easy pitching framework that I can use in my business going forward. I can't thank Jenn and her team enough for helping to provide my business with the exposure and credibility that I was looking for!”– Cynthia Arscott
“As a mental health professional, I found Jenn’s program to be exactly what I needed to step into greater visibility with confidence and clarity. Her energy is contagious in the best way—encouraging, empowering, and deeply authentic. I joined the program feeling hesitant about being seen, and I walked away feeling grounded, and much more connected to my voice. Jenn offers a wealth of knowledge about media, and she shares it with so much generosity and care. Her feedback was thoughtful, honest, and incredibly helpful. I’m truly grateful for this experience and would wholeheartedly recommend it to any woman entrepreneur ready to grow and be seen.” – Ivana Kolakovic
“I had a wonderful experience with Jenn and her program! It was very well organized and proceeded at a manageable pace. I had excellent coaching and was very fortunate to land so many interviews in the first two weeks of working with her. Even after finishing the program, I still want to continue to work with her because she has been such an incredible mentor. The program is definitely worth doing if you are interested in getting media attention and Jenn will show you exactly how to get there in an honest way.” – Roochi Arora
“Jennifer and her team are truly exceptional. In three months that I have worked with Jennifer and her team, being someone with absolutely no media experience, I have landed six media interviews, learned how and when to pitch to the media, provided the appropriate contacts (building lasting relationships), coached for live interviews, been provided helpful feedback and overall, a better understanding of the media/PR world. This has been a great learning experience on so many levels. I’ve not only learned the logistics of media but also gained a deeper understanding of myself and my personal growth in my self-confidence, worth and value.” – Suzy Gazzellone
You are newsworthy!
The media is always looking for credible experts — and your story deserves to be told. Stop guessing how to get noticed or wondering if you’re “ready.” With the right PR strategy, you can start landing media interviews, building recognition, and opening new doors for your business. Let’s make this your year to finally get the visibility you’ve been working for.
You got questions…we have the answers!
What is the investment in the program in 2025 and why is it in USD?
We are a Canadian-based company, however all the programs and tools we use to operate and provide an exceptional client experience are paid in USD. Compared to traditional PR agencies that charge $2000-$5000/month on retainer, Media Success Coaching starts at $4400 USD for the 10-week program. We offer a payment plan option and encourage you to sign up early to take advantage of specials and bonuses. Please note that after holding this rate for three years, we will be implementing a rate increase in 2026.
When can I join the program?
We have weekly enrolment throughout the year and encourage you to book in a clarity call so Jennifer can map out a potential PR plan for you and let you know what types of stories will be newsworthy when you pitch.
How many media interviews will I likely land?
We estimate you are likely to land anywhere from two to five media interviews in 10 weeks. This is based on our statistics of having over 100+ women go through the PR program.
Do you give me a list of media outlets and their contacts?
We give you the exact email addresses that you need to email your media pitch. Our goal is not to be a gatekeeper to the media; instead, we want you to build your own relationships with the media so you can become the go to expert long-term.
How much time do I need to dedicate to succeed in the program?
We designed the program so that you can generate results by dedicating approximately 2-3 hours a week. This includes the time for our 1:1 calls, attending class, working on your pitches and following up with the media. Once you land your first media interview the process gets quicker.
What media will I land? Just TV? What about radio + print?
We focus on helping you land on TV. The goal is to have you increase your visibility so that you can showcase your expertise in a format that will get the most amount of exposure and attention. Sometimes we pitch to radio when it’s a longer format, and we also pitch media outlets like the Globe and Mai, because the national attention also gets a lot of traction for growing businesses.
What types of entrepreneurs have you worked with?
Our zone of genius is working with women entrepreneurs who run service based businesses. This includes: parenting coaches, psychotherapists, lawyers, home organizers, finance experts, event planners, business coaches, life coaches, teachers, authors, Tiktok coaches, career strategists, wellness instructors, designers, social media curators, diversity and equality and inclusion experts, lifestyle and food bloggers, sleep consultants, chefs, architects and so many more women entrepreneurs. You can see many of them here on our testimonials page.
When are group classes held and are they recorded?
Group classes are typically held mid-week on Tuesday or Wednesdays at 1PM EST. We do a combination of media coaching as well marketing coaching to help you leverage your media interviews. The classes are also a great way to network and collaborate with the other incredible entrepreneurs in the program. And, all classes are recorded so if you miss anything you can always catch the replay.