Behind the scenes of a media interview

Reporting live for CP24 and 680 News in Toronto

Reporting live for CP24 and 680 News in Toronto

We all know it, people LOVE seeing behind the scenes images of where you work and play. The collage above is me reporting live (and dancing) for CP24 Breakfast as well as reporting in studio for 680 News. Pretty cool, eh? 

Earlier this week I shared on my instagram stories the reason why you need to take TONS of videos and photo just like the ones above before you do a media interview interview. 

It’s all about sharing SOCIAL proof. If it isn’t posted, it’s almost like it never happened. Images of you getting ready for your media interview can be shared on your social channels, like Insta, Facebook and Twitter. It will boost your credibility and for sure get you noticed.

But most people get overwhelmed with the interview process (coaching can help with this), so I always suggest pausing and enjoying all the messy moments before and after by documenting it with photos. You may even get stuck on what to share, but it’s really easy when you think about it.

Capturing images of picking out outfits, travelling to the location, the green room, the studio and even pics with the reporter or anchor doing the interview are great bets. These are all great examples of behind the scenes of a media interview.

After you have captured so many awesome photo, now what? Like I mentioned you want to share on your social channels. But there is one way that your views can be AMPLIFIED and you can reach a much wider audience than even a FACEBOOK ad.

Yup, that's right, this is exactly what happened to one of my client's recently. Her media interview was posted on CTV News Channel’s Facebook page and in less than two weeks has reached almost 10 THOUSAND VIEWS. This was partly due to the fact that she has also shared the video on LinkedIn and she has a wide network there as well.

Personally, I find that it’s also super effective to post media interviews in email newsletters. I did this when I was interviewed in the summer for a local radio show and I had people who were following me for months start to reach out — they wanted to work with me.

That’s pretty amazing if you think about it. I already have tons of media exposure because I reported for CBC, Global and CP24, but being interview as an expert also carries weight too.

So next time you book a media interview, it pays off to think strategically about the process as a whole and document it as you go along!



How to follow-up on a media pitch

While there is a lot of strategy that goes into pitching a story that the media wants to cover, there is one KEY component that is also super important. It's something a LOT of people forget to do, but it's so simple. 

Always follow-up after sending a pitch!

Reporters and producers are busy. They are being pulled in a thousand directions and working on multiple deadlines at the same time. (Sounds a lot like being a mom, except you get to eat and pee in peace!).

If you spend all your time and energy crafting the perfect pitch and don't follow-up you have essentially wasted your time - which we know is super valuable.

So when and how do you follow-up on a media pitch?

You always want to follow-up on a pitch you sent mid-week. Not on a Monday when everyone is getting back into the grove of the work week and definitely not on a Friday when everyone has mentally checked out for the week. There is an exception to this rule. If you know you are pitching to the media and they specifically work weekends, sending a follow-up email on a Friday is totally okay.

Hop on Twitter before you hit send
Before you think about hitting send, hop on Twitter to find out what is trending in your city. Toronto and the GTA had a huge snowstorm this week, so ALL the media was covering it. Don't send a follow-up when there is other major breaking news or it will likely get ignored. 

So next time you send a pitch and hear crickets, don't be afraid to follow-up. It may make the difference of whether or not you land that national media interview. 


Should you go in-studio for a media interview?

Tara Norton, Ultraman World Champion

Tara Norton, Ultraman World Champion

When clients need to prepare for a media interview there is often a question that keeps coming up over and over during my media coaching calls.

Once clients have sent their story pitch to the media, the producer or host sometimes gives them an option of doing the interview in-studio or at a location off-site. 

So I thought I would share some of the behind the scenes advice here.

I ALWAYS recommend going into studio for an interview. That may mean changing your work schedule, arranging for childcare and sometimes battling traffic. 

However it is 100% worth it, here's why.

1. A better interview experience

If you are newbie to media interviews (99% of my clients are) it's better to go in-studio because you will have a better connection with the person conducting the interview. In an age where social media is taking over the world (haha), nothing beats an in-person connection. The interview will also go much smoother. Win-win.

2. The sound and video quality will be much better

Sometimes a radio producer will give you the option to call in your interview over the phone - a landline! But going in-studio means you will sound WAY better because of the technology. After all, you want the audio quality to be optimal when you are sharing your interview on your social channels.

Also if you are doing a TV interview like my client from Team Atomica, sitting next to the host and having visuals run in the background simply looks amazing. Coach Tara had the option of doing her CTV interview from the Queen Street location in downtown Toronto or trekking up to the Scarborough location. Guess what she chose to do? Yup, she went up to Scarborough. Sharing a video like this with her community increases credibility instantly.

3. It's about building relationships

There are SO many people trying to get their businesses on TV--and the media knows this. So when you make the extra special effort to go in-studio it sets you apart from the crowd. I've had producers specifically tell me how wonderful clients were because they made the effort to go in-studio for the sake of sound quality. And guess what? Client's like these get called on time and time again to do media interviews because a little bit of etiquette can go a long way.